In fact, they are advertising for gaming chips from counter in licensed premises. Advertising is generally devoted to drinking, especially the appetizers. In the 1950s, there were a few chips in bakelite. Then, from the 1960s, the chips of wood chips were replaced by plastic.
These tokens were offered by merchants or producers of alcohol in cardboard boxes or wood. It was used on countertops, in boxes of wooden counter that could contain both the chips and card game. Card games could also be inserted into wooden boxes dedicated.
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